Dust Off Rinkwear is the brainchild of 16U player, London from Austin, Texas. 

An image of 6 year old London in a tutu playing hockey - Dust Off Rinkwear

The Passion Goes Way Back

As a young entrepreneur, London grew up on the ice.

As the "rink kid" of a synchronized skating coach, she wore toe picks and tutus until she was 12 as a figure skater. (She did try hockey in a tutu when she was 6).

The Right Attitude is Everything

London's hockey journey has its ups and downs just like everyone else trying to develop into a better player.

"Everyone has days at practice or a game where they suck... but if you look good, you might feel better about it,” says London.

An image of London sitting on a Zamboni in her Dust Off Rinkwear hoodie

Own Your Sty

That is why Dust Off Rinkwear was born.

For the days you dominate and the ones you don’t, lookin’ good helps you feel good. 

London believes this brand is more than just premium hockey merch and celly-worthy designs — it's a vibe, a symbol of your unique identity on and off the ice.